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We recently caught up with Creed Fragrance Expert, Eva Carlo, to talk all things Aromachology, to understand how we can use fragrance during this unprecedented time to, not only smell great, but to also explore how we can use it to improve our mental well-being. It delves into the psychological impact a smell can have on the brain. Often confused with aromatherapy, aromachology focuses on the reaction different aromas we are exposed to have on our nervous system. Whilst linked to the health of our mind, aromatherapy is actually more about a holistic healing treatment, using natural plant extracts, to treat common ailments.
The essential oils used in aromatherapy have long been linked to calming effects they have on our emotional health. Whilst in aromatherapy, the aromas come just from essential oils, aromachology looks at aromas as a whole, including both natural and synthetic ingredients the combination of both are commonly used in perfumery.
When we look at perfume in particular, we often refer to how certain fragrances play into our scent memory. Your brain logs scents like you would a diary entry — smell a perfume and your memory will register this so the next time you smell that same scent, it may take you back to that first experience, be it positive or negative.
Likely a fragrance may remind you of a person — an intimate embrace you exchanged where the scent lingered on your nose. Often the scent you associate with your mother, father or home would be one of security, nostalgia and happiness. It is moments like this that help us truly understand the power perfumes can have on our mental well-being. Certain smells can provoke a certain collective reaction amongst a group of people.
This is likely due to cultural and societal norms. Take lemon, for example. This evokes the feeling of freshness for many — maybe due largely to it being so commonly used in both personal and household hygiene products.
The same could be said for peppermint and its association with feeling cool, clean and invigorated, likely down to it being so widely used in toothpaste. What fragrance ingredients should I look out for if I am looking to improve my mental well-being? This is largely going to be very personal and it is going to depend on your own association with a smell as to whether it promotes relaxation for you or not. There is no real written rule, however, over the years, perfume houses have found fragrance families a great way for exploring different emotions and this might be a good place to start when exploring which scent is going to be best for your mental well-being.
Fruity fragrances are often fun and playful and can be very energising in nature. Citrus fruits , in particular, such as lemon, bergamot, orange and lime can have an uplifting effect on your mood. Perfect for the daytime or as a pick-me-up whenever you are feeling a bit sluggish, citrus scents can lift your mood in one simple spritz.
Try our bestselling Aventus Cologne for instant vitality: Inspired by an uplifting cologne, this fruity yet aromatic Eau de Parfum is packed full of vibrant mandarin for a revitalising and refreshing effect. Not only does it play a huge part in improving your mood, it can also work on your attitude towards life.
Your sense of smell being directly connected to the limbic system, your brain responds almost instantly to the kind of fragrances that are used on the body. Acts as an Aphrodisiac Fragrance can act as an aphrodisiac as it contains pheromones which is an element that has aphrodisiac properties. This makes someone who wears perfume in the right way extremely attractive to people. Application is an important part of wearing perfume and making sure the right areas are targeted is key. It has been proven countless times that something shifts in the brain when we smell aromas.
Smelling particular essential oils can help drastically in easing your body and releasing certain hormones that reduce anxiety and relieve tension. Various smells are often placed around a house, similarly, a fragrance can trigger a psychological benefit. It comes as no surprise that a good fragrance can ward off body odour and sometimes also enhance your natural body odours. Most fine fragrances are usually augmented with organic and natural additives that complement natural odours perfectly and create a balance.
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