Why do blues print purple

This is the DIY method, though, and there are a few pitfalls to it:. Printing for Less PFL has been an industry leader and provider of high-quality, unique printing services since From business cards and banners to letterhead, flyers, and beyond — PFL knows printing like no other. Our print consultants are available 7am-7pm MT Monday through Friday at Tags : graphic design. Holiday marketing? But it is never too early to start thinking about your holiday marketing planning!

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Small businesses can put direct mail to work for them. Here are some best practices for using direct mail in your marketing mix. There are a few specific reasons why this is the case. We will do our best to break it down for you. First of all, when we are looking at our designs on a computer screen, we are looking at a completely different color model than the color model used to print our designs. Here is a link to a Wikipedia article for some further and more in depth information on the color models and how we see it.

This image demonstrates the difference between how colors will look on a computer monitor RGB compared to how they will reproduce in a CMYK print process. The computer monitor projects color using light, so in an additive color model, red, green, and blue light are added together in various ways to reproduce a broad array of colors. When combined, RGB produces white light, as you can see in the center of the image below:. While the RGB model creates, or adds light, the CMYK model, on the other hand, works by partially or entirely masking colors on a lighter, usually white, background.

The ink reduces the light that would otherwise be reflected. See the image below:. So this all leads to the final point. Contact Us. Toll Free: Back when we were all going to elementary school, it was standard to learn about the color wheel and creating secondary colors with other colors. During that process, we most likely found out that mixing together equal parts red and blue make purple.

When using the CMYK color spectrum for printing, blue is practically head-to-head with purple. The best way to avoid getting an undesired purple in your printing design is to change color settings and utilize a small percentage of magenta when you use a heavy percentage of cyan. Field Marketing. This field is for validation purposes and should be left unchanged.