The interviewer tries to gauge these through the what and how you answer to a particular question, case or situation. Here are the SOLs: 1. May Kotler be with you. Good Luck! And don't worry - we won't spam you. Who Are You? MBA Aspirant.
MBA Student. Trending Read the most popular articles. He is an ardent aspiring marketing strategist. His passion for marketing multiplied multifold post his internship with Unilever, where he was conferred with a PPO. He is a columnist in various newsletters and is up for any discussion that involves the nuances of marketing and strategy. S: He's charged by the fuel of caffeine. View Comments. Profile Evalution Tool. Want to make an international career in Asia's booming economy? It is the key function in the consumer products industry.
Brand managers are often likened to small business owners because they assume responsibility for a brand or brand family. They are always focused on the big picture. It is their job to instill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to communicate the unique benefits of that product or service effectively.
Brand managers are also responsible for guiding the market research team by setting the agenda and criteria and also selecting the stimuli, such as product-benefit statements, pictures, product samples, and video clips. Once the research is complete, it is the brand manager's job to analyze the data that's been collected then develop a marketing strategy. This marketing strategy may call for a new ad campaign , development of new products, or drawing out a new vision for the brand.
It is also then the brand manager's job to ensure that other functions such as promotions, market research, research and development, and manufacturing are orchestrated to implement the strategy that they have developed. Careers in product and brand management tend to attract high-potential, well-motivated individuals who can accept broad responsibilities easily and with little supervision, communicate well with other people, are willing to do some traveling and thrive on constant change.
Starting salaries in brand management are good, with career and compensation advancement based on achievement. If you decide that advertising is the career track you wish to pursue you will find that advertisers work with all aspects of marketing from strategy to concept to the execution of the strategy.
You will find that most jobs on the business side of advertising include Account Management, Account Planners, and Media Buyers. Account managers act as the liaison between the agency's various departments and the client. Their job is to manage the execution of ads by making sure that they are created within the allocated schedule and budget. Account Planners focus more on the consumer. Their job is to conduct research on the demographics of the targeted consumers.
They use that research to get to know what motivates their behavior in the marketplace. The job of the Media Buyer is to find media to place ads in. They use the demographic study that is done by the Account Planner to decide the best possible place to purchase ad space.
Careers in advertising involve variety, compensation based on performance, creativity, travel, satisfaction from seeing ones' personal accomplishments, and contact with others. The four major career paths in advertising are account management, creative, media, and research. It is not uncommon to find a dedicated promotions team in marketing firms.
This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, gifts with purchase, rebates, and sweepstakes. In order to promote these programs, the promotion team will often use direct mail, telemarketing, in-store displays, advertisements, product endorsements, or special kick-off events.
It is the responsibility of the Public relations department to manage communication with the media, consumers, employees, investors, and the general public. They are considered the spokespeople for the company.
They will often write press releases to promote new products or to keep the investment community informed of business partnerships , financial results, or other company news. I prefer to have the customer reach out directly to the support team so any solutions can be discussed more privately.
You can use this question to demonstrate your leadership experience. Show how you planned, tested and successfully launched a campaign. This can include high-level strategy or small details that made the launch a good one. The entire process should include the following steps:. I also evaluate the product thoroughly and the solutions it provides for the target consumers.
Then, I can create a strategic plan to attract and engage the intended buyers, gain feedback from them and assess the risks involved.
After I have developed an effective plan, I set the most timely launch date and establish a clear timeline for campaign deadlines. Then, I take stock of the necessary resources and people needed for a successful launch, and I form a project team made up of department leaders who meet regularly to discuss progress, identify challenges and come up with the appropriate solutions for any issues that arise.
I also ask those team members for feedback on the plan to find any areas that can be improved or streamlined. Read more: Situational Interview Questions and Answers. Here, discuss how you are invested in your industry and what resources you use to continually learn more about trends and effective strategies. List technologies and trends that marketers are currently adopting, and cite the publications that you read to learn this information.
I am subscribed to several marketing blogs and newsletters that I read on my commute to work. I am also taking an online course on social media strategy to see what current marketers are doing about the changing algorithms on many platforms. This is your chance to highlight the unique skills, traits and experience you bring.
When mentioning special skills and traits, focus on how they can be beneficial to the company. Examples of abilities and traits that can help you stand out include:. Some examples include:. Also, I have substantial knowledge and experience in web analytics. My familiarity with popular analytics tools, such as Google Analytics, Spring Metrics and Woopa, can be useful in helping your company monitor and evaluate web traffic and devising appropriate marketing strategies. Find jobs. Company reviews.
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