Type keyword s to search. Today's Top Stories. Exactly How J. Lo Gets Her Skin to Glow. Related Story. Ponds Cold Cream Cleanser 50ml. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. List of Partners vendors. JoElle Lee is a skincare expert, educator, author and celebrity esthetician with over 20 years of experience. She is most noted for being the former personal esthetician to First Lady Michelle Obama.
Grandmas love it. Moms love it. Daughters love it, too. Pond's Cold Cream Cleanser is generational and an iconic product that stands the test of time. It's the most famous cold cream , and for good reason. Often the ritual of using Pond's gets passed down between family members, because every generation can see the evidence firsthand that it works. According to one esthetician, "When someone tells me she's never had a facial but has skin that looks 20 years younger than her age, I pretty much know she'll also tell me she uses Pond's Cold Cream as a makeup remover and moisturizer.
We decided to find out. The Pond's Cold Cream Cleanser is a long-time fan favorite that I recently added to my nightly skin routine. Pond's Cold Cream. About the Brand: Pond's is an iconic drugstore skincare brand.
It was founded in and has since become known for moisturizing makeup removers and cleansing products. Pond's Cold Cream is an ideal fit for drier skin types, because it's packed with 50 percent moisturizer. The product claims to remove makeup without stripping and drying out your complexion the way harsher cleansers can often do.
It's also suitable for sensitive skin types, as long as you don't have a sensitivity to mineral oil, which is prominently featured on the ingredient list. If you have oily skin and generally steer clear of oilier products, Pond's might take some getting used to. It feels like a really intensive moisturizing treatment. If you can get over that, it might actually become a regular in your nighttime skincare routine.
The main ingredients in this product are water, mineral oil, and beeswax. Mineral oil is a highly purified liquid derived from petroleum. It is widely used in cosmetics products for moisturizing and hydrating skin. However, mineral oil is not approved by our Byrdie Clean Beauty Pledge because of concerns on how mineral oil is sourced. One of the best things about this cream—other than its apparently miraculous youth-enhancing effects—is its smell.
Ponds have faced stiff competition from numerous rival brands. It has adopted a competitive pricing policy and kept its product prices affordable and reasonable so that it can gain a competitive advantage over its competitors in terms of product prices. It has implemented a promotional policy, which offers numerous incentives at periodic intervals in order to attract a wider consumer market.
This helps in bulk sales and greater revenues. Ponds have been campaigning for its products since the year on a national level. In , the company publicized itself under Ponds Healing brand name. The brand has launched several informative and beautiful ad campaigns through an electronic and print medium in popular channels of television, newspapers, radio, magazines related to beauty products. Its ads are also displayed via social media portals on Facebook, YouTube, and Twitter.
Ponds realized if women think they can be more beautiful, they would start using face care products. It has launched campaigns on media, which are mentioned below:. In , Ponds began to advertise nationally. By , they concentrated on their vanishing cream previously Healing Cream , the company began an ad campaign that would become notorious because of the celebrities involved in it. The brand has a particular tag line that is every normal skin needs these two creams.
In , Queen Marie of Romania visited the United States and she enjoyed the Ponds product so much that she wrote a letter to company for more supplies. Her letter was in turn, used for advertisement. This inspired the Ponds BeautifulStory campaign.
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